Email Marketing Budgets Set For Increase
By Mike Sachoff
Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.
In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that’s that their top goal in 2010.
“When consumers’ purse strings tighten, savvy marketers remain respectful but attentive, so their brands are top of mind when their customers are once again ready to buy,” said Bill Nussey, CEO of Silverpop.
