The Future Of Online PR
By Doug Caverly
In the olden days, PR professionals might have gotten an hour or more of face time in which to sweet talk someone over a meal. Now, they occasionally make pitches in 140 characters. So you can imagine how the information shared during a conference session titled “Online PR: Where to Next?” could prove quite useful to a lot of people.
Beth Harte, who wears a number of hats (including that of Community Manager) for MarketingProfs, started by stating that press releases and visibility are just part of the game. Advertising, issues management, public affairs, lobbying, and investor relations all count, as well, and she stressed, “Real public relations is relationships.”
Harte also said, “Social media tools will change. People being social won’t.” She recommended listening, communicating, partnering, telling your story, and getting people to talk as a result.
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